研發領域

經歷

中國文化大學廣告系專任助理教授

萬泰國際物流股份有限公司專任資訊課主任

學歷

國立臺灣大學資管所博士

專利資料

# 核准編號 發明人 專利名稱 國別 類型

論文資料

# 論文名稱 檔案下載
1 Wang, C.-C., Chang, S.-C., & Yu, Y. H. (2025). Using gamification to enhance learning: A college course case study. Entertainment Computing, 54, 100942. https://doi.org/https://doi.org/10.1016/j.entcom.2025.100942
2 Wang, C.-C., Chang, S.-C., & Hsieh, I.-H. (2025). Motives for following social media influencers: Scale development and validation. Information Development, 0(0). https://doi.org/10.1177/02666669241309014
3 Hsiao, T.-C. , Chen, T.-L., Chang, S.-C. & Chang, T.-P. (2024). Research on smart contracts for Omnipresent AI in commercial health insurance, Enterprise Information Systems, 2442405. DOI: 10.1080/17517575.2024.2442405(SCIE)
4 Chang, S.-C. & Lin, Y.-F., & Chiu, Y.-P.* (2023). From Freemium to Premium app services: The Expectation Confirmation Model and Two-Factor Theory. International Journal of Marketing, Communication, and New Media, 11(21), 112-131. (ESCI).
5 邱于平、張淑楨、林義倫(民110),『從社會影響理論探討社群平台之廣告成效』,資訊管理學報,第二十八巻,第一期,頁37-62。本人為通訊作者。(TSSCI)
6 Chang S.-C., Wang C.-C., Kuo C.-Y. (2020, Sep). Social Media Influencer Research: An Bibliometric Analysis. International Journal of Electronic Commerce Studies, 11(2), 75-86. 本人為第一作者、通訊作者.
7 Chang, S.-C., Chiu, Y.-P. & Hwang, J.C. (2020, Sep). Determining Satisfaction from Gameplay by Discussing Flow States Related to Relaxation and Excitement. The Computer Games Journal, 9, 369–382. MOST 109-2410-H-034-002. 本人為第一作者.
8 Yu-Ping Chiu, Shu-Chen Chang (2020, Mar). Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites. Contemporary Management Research, 16(1),35-54. 本人為通訊作者.
9 Ong C.S., Chang S.C., Lee S.M. (2015). Development of WebHapp: Factors in Predicting User Perceptions of Website-Related Happiness. Journal of Business Research, 68(3), 591-598. doi: 10.1016/j.jbusres.2014.09.002. (SSCI)
10 Chiu Y.P., Chang S.C. (2015). Leverage between the Buffering Effect and the Bystander Effect in Social Networking. Cyberpsychology, Behavior, and Social Networking, 18(8), 450-456. (SSCI)
11 Luarn P., Kuo H.C., Chiu Y.P., Chang S.C. (2015). Social Support on Facebook: The Influence of Tie Strength and Gender Differences. International Journal of Electronic Commerce Studies, 6(1), 37-50.
12 Ong, C.S., Chang S.C., Lee S.M. (2013). Website Satisfaction Dimensions: Factors between Satisfaction and Dissatisfaction. Information Development, 29(4), 299-308. doi: 10.1177/0266666912466400. (SSCI)
13 Ong C.S., Chang S.C., Wang C.C. (2011). Comparative Loneliness of Users Versus Nonusers of Online Chatting. Cyberpsychology, Behavior, and Social Networking, 14(1-2), 35-40. doi: 10.1089/cyber.2009.0321. (SSCI)
14 Wang C.C., Chang S.C. (2008). Online Chat Dependency: The Influence of Social Anxiety. IEICE Transactions on Information and Systems(Special Section on Human Communication III). 91(4), 1622-1627. doi: 10.1093/ietisy/e91-d.6.1622.(EI)
15 Chang S.C, Wang C.C. (2008). Online Word of Mouth as a Determination in Adolescents’ Purchase Decision Making: the Influence of Expertise and Involvement. Communications of the IBIMA. 4, 2008
16 翁崇雄, 張淑楨 (民102). 以系統面、行為面與社會面探討網站使用之滿意度與持續使用意圖。行銷評論,10(1),61-77。

計畫資料

# 簽訂年度 計畫名稱 合作單位 計畫金額
1 2024 影響影片流行之關鍵因子—以標題與縮圖分析點 國科會 739000
2 2023 6th IEEE International Conference on Knowledge Innovation and Invention 2023 國科會 30000
3 2022 網紅資料庫與影響力指標之建置與分析:定位區隔、趨勢報告、追隨者輪廓、影響力分析 國科會 550000
4 2021 擴增實境廣告之互動性與遠距臨場感對廣告態度之影響力研究 國科會 480000
5 2020 影音廣告沉浸感與廣告涉入對廣告態度與廣告幸福感之影響 國科會 514000

技轉資料

# 簽訂年度 計畫名稱 合作單位 計畫金額
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