研發領域
經歷
眼展有限公司業務經理
臺北市立大學衛福系專案助理教授
健行科技大學企管系專任副教授
學歷
國立臺北大學企業管理系博士
專利資料
| # | 核准編號 | 發明人 | 專利名稱 | 國別 | 類型 |
|---|
論文資料
| # | 論文名稱 | 檔案下載 |
|---|---|---|
| 1 | Chen, T. Hsu, Y. H. Lee, H. M. Fan, T. Y.(2021), “Personal Biography as Brand Story of Charity Organization: Narrative Persuasion and Moral Emotion,” International Journal of Electronic Commerce Studies(accepted)(EI). | |
| 2 | Lee, H. M. Chen, T. Chen, Y. S. Lo, W. Y. and Hsu, Y. H.(2021),“The Effects of Consumer Ethnocentrism and Consumer Animosity on Perceived Betrayal and Negative Word of Mouth”, Asia Pacific Journal of Marketing and Logistics, Vol.33(3), pp.712-730. (SSCI)IF:3.97, Ranking:81/153(Business) | |
| 3 | Lee, H. M. Hsu, Y. H. and. Chen, T.(2020),“The Moderating Effects of Self-Referencing and Relation-Interdependent Self-Construct on Adolescents’ Anti-Smoking Advertising”, Submitted to International Journal of Environment Research and Public Heath,Vol.17(22), pp.8481.(SSCI) IF:3.39, Ranking:41/176 (Public, Environmental & Occupational Health).(corresponding author) | |
| 4 | Wu, Y. C. Lee, H. M. and Liao, P. R. (2018), “What Do Customers Expect of Travel Agent–Customer Interactions? Measuring and Improving Customer Experience in Interactions with Travel Agents”, Journal of Travel & Tourism Marketing, Vol.35(8), pp.1000-1012. (SSCI) IF:7.56, Ranking:7/58(Hospitality, Leisure, Sport & Tourism). | |
| 5 | Lee, H. M. Chen, T. Hsu, Y. H. and Wu, Y. C. (2018), “Effect of Complementary Product Fit and Brand Awareness on Brand Attitude after M&As: Word of mouth as a Moderator,” Global Journal of Business Research, Vol.12(1), pp.51-67. (Econlit) | |
| 6 | Lee, H. M. Hsu, Y. H. Chen, T. and Wu, Y. C.(2018), “Factors That Affect The Perception of Luxury Brands After M&A”, International Journal of research in commerce & management, Vol.9(1), pp.1-11. (ABI). |
計畫資料
| # | 簽訂年度 | 計畫名稱 | 合作單位 | 計畫金額 |
|---|---|---|---|---|
| 1 | 2019 | 如何降低購併後消費者的抗拒:歸屬感為中介變數 | 國科會 | 496000 |
| 2 | 2018 | 由關係自我建構與自我參照的觀點來探討反菸廣告如何停止青少年的抽菸意圖 | 國科會 | 572000 |
| 3 | 2017 | 灰姑娘式品牌(v.s.天之驕子式品牌)之比較式廣告效果 | 國科會 | 457000 |
| 4 | 2016 | 消費者國族主義、消費者仇視對知覺背叛與負向口碑影響之研究 | 國科會 | 363000 |
| 5 | 2014 | 購併後互補性產品適配度與品牌知名度對品牌態度之影響:以口碑為干擾因素 | 國科會 | 506000 |
| 6 | 2013 | 購併後產品適配度與品牌適配度對主併者品牌權益影響之研究 | 國科會 | 326000 |
| 7 | 2012 | 購併後品牌形象差異與製造來源國形象對精品知覺品牌價值影響之研究 | 國科會 | 316000 |
| 8 | 2011 | 知覺品質影響行動商務持續使用意願之研究 | 國科會 | 413000 |
技轉資料
| # | 簽訂年度 | 計畫名稱 | 合作單位 | 計畫金額 |
|---|