專長
經歷
國立臺北商業大學 國際商務系(所) 教授兼系主任暨所長(109/08~112/07)
國立臺北商業大學 國際商務系(所) 專任教授、副教授
國立臺北商業技術學院 教務處註冊組 組長
國立臺北商業技術學院 教務處課務組 組長
龍華科技大學 企業管理系 專任助理教授
國立臺北商業技術學院 應用外語系 兼任助理教授
國立交通大學 管理科學系 兼任助理教授
學歷
博士：科學管理博士，交通大學
碩士：企業管理碩士，成功大學
學士：資訊管理學士，中原大學
專利資料
| # | 核准編號 | 發明人 | 專利名稱 | 國別 | 類型 |
|---|
論文資料
| # | 論文名稱 | 檔案下載 |
|---|---|---|
| 1 | Gao, H., Ren, M., and Shih, T. Y.*,2023,"Co-evolutions and dynamic balancing in deglobalization and global decoupling: Learning from the global semiconductor industry",International Business Review | |
| 2 | Shih, T. Y., Wickramasekera, R. and Li, D. ,2023,"Export development of Taiwanese food and beverage processing SMEs: A test of a DOI model",Asia Pacific Journal of Management | |
| 3 | Shih, T. Y.,2022,"Exploring the effects of prospective corporate social responsibility on firm performance: The mediating role of innovation",Technology Analysis & Strategic Management | |
| 4 | Shih, T. Y. and Yang, C. C.,2019,"Generating intangible resource and international performance: Insights into enterprises organizational behavior and capability at trade shows",Journal of Business Economics and Management | |
| 5 | Shih, T. Y.,2018,"Determinants of enterprises radical innovation and performance: Insights into strategic orientation of cultural and creative enterprises",Sustainability | |
| 6 | Shih, T. Y.,2017,"An empirical study of food and beverage chains’ internationalisation: Advancing intangible resource theory and research",European Journal of International Management | |
| 7 | Shih, T. Y. and Lin, C. W.,2017,"Cloud service adoptions by firms in Taiwan: Advancing trust theory and applications",Information Development | |
| 8 | Shih, T. Y. and Yang, L. C.,2017,"Advancing the value and application of mobile advertising: Moving beyond structural equation modeling analysis to algorithms",International Journal of Information and Management Science | |
| 9 | Shih, T. Y. and Liu, Z. A.,2016,"Wrong Gallery ─ A new paradigm for art space ",Journal of Cases on Information Technology | |
| 10 | Shih, T. Y. (2015). "Attribute design and marketing strategy of branding experience museums." International Journal of Electronic Business Management. | |
| 11 | Trappey, C. V., & Shih, T. Y. (2015). "Framework, processes, and laws linking intellectual property transfers for research and development in higher education." International Journal of Electronic Business Management. | |
| 12 | Shih, T. Y. (2014). "Key factors of marketing strategies of mobile service innovations." International Journal of Innovation and Learning. | |
| 13 | Shih, T. Y., & Ke, S. C. (2014). "Determinates of financial behavior: Insights into consumer money attitudes and financial literacy." Service Business. | |
| 14 | Shih, T. Y. (2013). "Determinates of consumer adoption attitudes: An empirical study of smart home services." International Journal of E-Adoption. | |
| 15 | 施翠倚, 楊于慧. (2013).「顧客價值對購物網站品牌信任之影響－從眾屬性比較分析。」行銷評論. | |
| 16 | Shih, T. Y. (2012). "Integrative effects of firms’ price and endorsement strategies on consumers loyalty intention." The Service Industries Journal. | |
| 17 | Shih, T. Y. (2011). "Developing marketing strategies for TV shopping stores: A second-order structural equation modeling application." International Journal of Electronic Business Management. | |
| 18 | Shih, T. Y. (2011). "Determinants of firms marketing strategies on consumers’ loyalty intention toward online stores." African Journal of Business Management. | |
| 19 | 施翠倚, 楊力旗. (2011).「行動廣告內容, 廣告價值, 隱私權保護對消費者採用意願之影響。」電子商務學報. | |
| 20 | Shih, T. Y., & Wickramasekera, R. (2011). "Export decisions within Taiwanese electrical and electronic SMEs: The role of management characteristics and attitudes." Asia Pacific Journal of Management. | |
| 21 | Shih, T. Y. (2010). "The determinate effects of competences and decision process factors on firms internationalisation." The Service Industries Journal. | |
| 22 | Shih, T. Y., & Chan, C. C. (2010). "Development strategy of service innovation: Near Field Communication System application." International Journal of Innovation and Learning. | |
| 23 | Shih, T. Y. (2010). "Comparative analysis of marketing strategies for manufacturers’ and retailers’ brands." International Journal of Electronic Business Management. | |
| 24 | Shih, T. Y. (2008). "Investment and risk evaluation of Taiwan venture capital firms." The Business Review, Cambridge. | |
| 25 | Shih, T. Y., & Trappey, C. V. (2008). "The sensitivity analysis of the international investment decision model." The Open Operational Research Journal. | |
| 26 | Trappey, C. V., Shih, T. Y., & Trappey, Amy J. C. (2007). "Modeling International Investment Decisions For Financial Holding Companies." European Journal of Operational Research. | |
| 27 | Trappey, C. V., Shih, T. Y., & Hoang, T. (2006). "Marketing Intellectual Property Using Electronic Libraries: A Survey of System-on-Chip Engineers and Managers in Sweden and Taiwan." International Journal of Technology Management. |
計畫資料
| # | 簽訂年度 | 計畫名稱 | 合作單位 | 計畫金額 |
|---|---|---|---|---|
| 1 | 2024 | 鏈結數位與CSR/ESG轉型實踐企業雙軸轉型：動態能耐與創新觀點 | 國科會 | 1703000 |
| 2 | 2022 | 企業數位轉型能耐之探討：顧客體驗能耐與創新觀點 | 國科會 | 1657000 |
| 3 | 2021 | 企業數位轉型關鍵成功因素之探討：組織能耐觀點 | 國科會 | 750000 |
| 4 | 2020 | 企業社會創新前置因素之探討：組織能耐觀點 | 國科會 | 700000 |
| 5 | 2019 | 企業創新之導入與成效：領導風格與市場動態之角色 | 國科會 | 628000 |
| 6 | 2018 | CSR執行與溝通：虛擬與實體接觸之整合觀點 | 國科會 | 484000 |
| 7 | 2017 | 企業國際化進程之決定因子：無形資源與網絡能耐觀點 | 國科會 | 584000 |
| 8 | 2016 | 型塑無形資源優勢：策略導向與組織能耐觀點 | 國科會 | 550000 |
| 9 | 2015 | 前瞻性CSR：策略導向與競爭優勢 | 國科會 | 393000 |
| 10 | 2014 | 企業競爭優勢之前置因子探討：策略導向與創新 | 國科會 | 365000 |
| 11 | 2014 | Rumintha Wickramasekera | 國科會 | 31875 |
| 12 | 2013 | 企業出口決策之跨國比較分析: 知覺利益、優勢與阻礙 | 國科會 | 424000 |
| 13 | 2011 | 台灣連鎖餐飲業國際競爭力之探討 | 國科會 | 403000 |
| 14 | 2010 | 行動服務創新行銷與發展策略之探討 | 國科會 | 545000 |
| 15 | 2009 | 體驗商店屬性設計與行銷策略分析 | 國科會 | 360000 |
| 16 | 2007 | 品牌：特定議題探討 | 國科會 | 424000 |
| 17 | 2006 | 台灣金融市場國際投資決策模式之探討 | 國科會 | 452000 |
技轉資料
| # | 簽訂年度 | 計畫名稱 | 合作單位 | 計畫金額 |
|---|